From paper cards
to tap & go
How Pro-Gym modernized member access across five locations in Istria with digital wallet passes and NFC, with fully automated entry at three of them.
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Pro-Gym Fitness
Pro-Gym is the first gym chain in Croatia with fully contactless access through Apple and Google Wallet. It operates five locations in Istria, and three of them — Pula, Vodnjan and Pazin — have fully automated entry. Known for state-of-the-art equipment, personal training programs, and group fitness classes, Pro-Gym serves a diverse community of fitness enthusiasts — from casual gym-goers to competitive athletes.
With a growing membership base and five separate facilities to manage, Pro-Gym needed a unified, modern solution to replace their paper-based card system and streamline the check-in experience for both members and staff.
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Replacing Paper Cards at Scale
Five locations, hundreds of members, and a system stuck in the past.
Fragile & forgettable
Paper membership cards were easily lost, damaged, or left at home — causing friction at reception and frustrating members.
Zero security
Paper cards were trivially easy to forge — anyone could write a fictitious expiry date or copy a card entirely. There was no reliable way for staff to verify authenticity at check-in.
Peak-hour bottleneck
Manual identity verification at the front desk created queues during rush hours at every location.
Slow onboarding
New member onboarding required writing out and handing over paper cards, creating delays between sign-up and first visit.
Membership tracking
Tracking active memberships, expiration dates, and renewal statuses across five locations was difficult with paper-based systems.
Before & After Walletap
Implementation Journey
Discovery & Setup
We analyzed Pro-Gym's existing workflow — paper membership cards, manual check-ins at reception, and five locations to cover. The Walletap platform was configured with Pro-Gym's branding in a single session.
Pass Design & Distribution
Custom Apple Wallet and Google Wallet passes were designed with Pro-Gym's green-and-black branding, including member name, membership type, validity, and arrival count. Passes are delivered via SMS or messaging app — members simply tap the link, and the pass is added to their phone wallet in seconds. No app download, no registration, no login.
NFC Reader Deployment
VTAP NFC desktop readers were installed at reception, connected to the Walletap desktop application. Staff can instantly verify memberships with a tap — membership status, plan details, and validity appear on screen in under a second. At three locations — Pula, Vodnjan and Pazin — VTAP readers at the door made entry fully automated: members tap their phone and the door unlocks, with no reception needed.
Go Live & Results
From day one, members embraced the new system. The elegant, frictionless onboarding — a single message to the member's phone — led to rapid adoption. Pro-Gym reported a noticeable spike in new member sign-ups, attributing it to the modern, tech-forward experience that differentiates them from competitors.
Always in Their Wallet
Every Pro-Gym member receives their digital membership pass via a simple message. One tap adds it to Apple Wallet or Google Wallet. No app to download. No account to create. No password to remember.
The pass displays the member’s name, membership type, validity date, and current arrival count — all updated in real time. When they arrive at the gym, they simply hold their phone near the NFC reader. Membership is verified instantly, and they’re in.
Delivered via SMS or messaging app in seconds
Works on Apple Wallet & Google Wallet
No app download, no login, no registration
Real-time membership status and arrival tracking
NFC tap at the door, fully automated at three locations
Tap. Verify. Enter.
At reception, VTAP NFC desktop readers connected to the Walletap desktop application let staff verify memberships in under a second. Members simply hold their phone or watch near the reader — membership status, name, and validity appear instantly on screen.
At three locations — Pula, Vodnjan and Pazin — members don’t need reception to get in. A VTAP NFC reader at the door checks the pass, and the door unlocks with a green light.
Impact & Outcomes
Increased Member Sign-ups
Pro-Gym noticed a measurable spike in new member registrations. The modern, tech-forward experience became a differentiator that attracted new customers who valued convenience.
Near-Zero Check-in Time
Reception check-ins went from 15-30 seconds of manual lookup to an instant NFC tap. Peak-hour queues were eliminated entirely.
Instant Membership Verification
VTAP NFC readers at reception enable staff to verify memberships instantly — members tap their phone and their status, plan, and validity are displayed on the desktop app. In Pula, Vodnjan and Pazin, the reader at the door lets members in on its own.
Exceptional Satisfaction
Both staff and members praised the simplicity. Staff no longer deal with lost cards. Members love having their pass always on their phone and Apple Watch.
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your business?
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